KLM Royal Dutch Airlines celebrated the launch of its new Miami/Amsterdam route with a "music festival" theme. Aboard the flight were DJ's and dance fans, as well as a large group of bloggers, tweeters, journalists, travel industry professionals, clients and KLM executives.

KLM advanced this unique inaugural flight from March 27th to March 21st because of a communication on Twitter. When KLM announced the upcoming service, members of the Dutch music community tweeted KLM asking to advance its non-stop flight in order to attend the Miami Ultra Music Festival starting March 25th. KLM responded with a challenge; if the Dutch music community could fill up the flight, KLM would agree to advance its non-stop flight from Amsterdam to Miami. The flight was filled within a few hours. This was unique as it was the first time KLM, or any airline, deployed an aircraft following a request on Twitter.

"This flight is a historic one for us. Not only does it mark a milestone in terms of the launch of an additional route for KLM in the U.S., but it also set a Guinness World Record for the highest Altitude Dance Party; 10,000 km above sea level." said Patrick Roux, Senior Vice President Air France and KLM for the Americas.

A water cannon salute, provided by Miami-Dade Fire Rescue, welcomed the flight as it touched down in Miami. Following the airport festivities, there was a ribbon-cutting ceremony to launch the first nonstop Miami to Amsterdam outbound flight.

The evening was topped off with a gala musical reception at the Mondrian Hotel, co-hosted by KLM and its joint venture partner, Delta Air Lines. Delta, in cooperation with KLM, will be launching its Miami/London-Heathrow nonstop service on March 26th as well as its new nonstop intra-Florida service (Miami to Orlando, Jacksonville, and Tampa).

KLM’s new non-stop flights, operating four times a week in collaboration with Delta, will depart Miami on Mondays, Wednesdays, Fridays and Sundays at 9:30 pm and arrive in Amsterdam the next day at 12:20 pm local time. The return flights will depart from Amsterdam on Mondays, Wednesdays, Fridays and Sundays at 3:10 pm, arriving in Miami at 7:10 pm local time.

The joint venture partners Delta, KLM, Air France and Alitalia will now serve five nonstop destinations in Europe (Amsterdam, London Heathrow, Paris-CDG, Rome and Milan) and offer more than 200 flights a week from Miami and more than 550 flights a week from Miami, Fort Lauderdale and West Palm Beach combined.